Cebu Pacific is strengthening its longstanding partnership with the Korea Tourism Organization (KTO) to bring more Filipinos to South Korea and further strengthen travel and tourism ties between the two countries.

The partnership builds on both organizations’ efforts to make travel between the Philippines and Korea more accessible. CEB currently operates direct flights to Incheon from Manila and Cebu, providing more convenient connections to one of the most popular international destinations among Filipinos.

This was formalized through a signing ceremony on November 6, attended by KTO President and CEO Sung Hyeuck Park, alongside CEB President and Chief Commercial Officer Xander Lao and Chief Marketing and Customer Experience Officer Candice Iyog.

Under the partnership, both organizations will collaborate on tourism promotion, Korea-bound airfare promotions, joint marketing, and consumer engagement. Initiatives will also explore Korean pop culture and Hallyu-related content, as well as opportunities to strengthen air connectivity and support route development, with both organizations aiming to welcome 30,000 Filipino travelers to South Korea in 2027.

Highlighting the partnership’s role in making travel more accessible, Iyog said: “Korea has long been one of the most popular international destinations among Filipino travelers. At Cebu Pacific, we see this interest reflected in the travel demand between our two countries. Ultimately, this partnership is not just about making travel more accessible — it’s about creating more opportunities for cultural exchange and strengthening the connections between our two countries.”

Meanwhile, Park emphasized the importance of the Philippine market to Korea’s tourism industry and welcomed the continued collaboration with the airline.

“The Philippines is an important market for Korean tourism, and we are pleased to strengthen our partnership with Cebu Pacific to make Korea more accessible to Filipino travelers. Together, we hope to inspire more Filipinos to discover Korea and experience the country’s rich culture, attractions, and unique offerings,” Park said.

Travelers can look forward to more joint initiatives, including travel offers and promotions, that will make exploring Korea even more accessible. (PR)

TOP 📸 || From L-R: Cebu Pacific Chief Marketing and Customer Experience Officer Candice Iyog, Korea Tourism Organization President and CEO Sung Hyeuck Park, and CEB President and Chief Commercial Officer Xander Lao lead the signing ceremony to formalize the partnership between CEB and KTO that further strengthens travel and tourism ties between the Philippines and Korea.