More than 23,000 volunteers from various organizations and communities across the country recently attended this year’s International Coastal Clean-Up (ICC), an annual event organized by SM in collaboration with the Department of Environment and Natural Resources (DENR), Local Government Units (LGUs), and the International Coastal Clean-up Organization as part of their commitment to promoting cleaner seas and oceans.
This year’s ICC took place last September 21 simultaneously in 15 different SM Supermalls across the country, garnering a total of 23,320 participants overall and making it SM’s biggest ICC event yet since joining last 2015.
A total of 135,000 kgs of waste were collected during the recently concluded event, which will then be disposed of through the proper facilities and channels.
In Olongapo, SM City Olongapo Central and SM City Olongapo Downtown joined hands with the Local Government, DENR-CENRO, DRRMO, Environmental Sanitation and Management Office, schools and NGOs for the citywide coastal cleanup which was held in Parola, Brgy Kalaklan.
SM Cares is the corporate social responsibility arm of SM Supermalls, responsible for initiatives that promote sustainability and the development of the community. SM Cares’ advocacies include programs on Women and Breastfeeding Mothers, Persons with Disabilities, Senior Citizens, and Children and Youth, as well as the Bike-Friendly SM initiative, in addition to its Programs on Environment. (advl)
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