Ang Pahayagan

The SM Bears of Joy charity project of SM Cares is back to bring holiday cheer to children in need this Christmas. For this year, SM Cares went with the theme “I-share ang ligaya ng pasko kasama ang SM Bears of Joy” featuring SB19’s song Ligaya. The collection features four adorable designs inspired by “family,” reminding shoppers to share the joy of Christmas and their love for their family members with those in need this season.

SM celebrates Filipinos’ enduring and unconditional love for our families this holiday season through the SM Bears of Joy.  It reminds us that amid these trying times, there’s always a family to love and support us no matter what. The SM FamBears design hopes to encourage everyone to extend and share the love of family that most of us are grateful for to a child in need.

The Bears of Joy 2022 are now available in select SM Supermalls nationwide and online through the Toy Kingdom Online Store and SM Malls Online. Here’s the updated list of where you can find the SM Bears of Joy:

SM City Olongapo Downtown- Level 2

SM City Olongapo Central- Level 2 Atrium

SM City Pampanga-Building 4 Atrium, Ground Level

SM City Clark-The Event Center

SM Cabanatuan- Upper Ground Floor SM City Tarlac-Atrium, Ground Level